Consumer Research

[fusion_builder_container hundred_percent=”yes” overflow=”visible” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ align_self=”auto” content_layout=”column” align_content=”center” valign_content=”flex-start” content_wrap=”wrap” spacing=”yes” center_content=”yes” link=”” target=”_self” min_height=”” hide_on_mobile=”no” sticky_display=”normal,sticky” class=”” id=”” background_image_id=”” type_medium=”” type_small=”” order_medium=”0″ order_small=”0″ spacing_left_medium=”” spacing_right_medium=”” spacing_left_small=”” spacing_right_small=”” spacing_left=”” spacing_right=”” margin_top_medium=”” margin_bottom_medium=”” margin_top_small=”” margin_bottom_small=”” margin_top=”” margin_bottom=”” padding_top_medium=”” padding_right_medium=”” padding_bottom_medium=”” padding_left_medium=”” padding_top_small=”” padding_right_small=”” padding_bottom_small=”” padding_left_small=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” hover_type=”none” border_sizes_top=”3px” border_sizes_right=”” border_sizes_bottom=”” border_sizes_left=”” border_color=”#015439″ border_style=”solid” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_right=”” border_radius_bottom_left=”” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#f2f2f2″ background_image=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” render_logics=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”true” border_position=”all” first=”true”][fusion_text]

Your current and prospective customers are at the heart of everything you do…

…let Taverner assist you in understanding the hearts and minds of your customers.

[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ last=”true” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_color=”” border_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=”” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px” first=”true” min_height=””][fusion_title size=”2″ content_align=”left” style_type=”default” sep_color=”” margin_top=”” margin_bottom=”” class=”” id=””]

Your Sector is Our Sector

[/fusion_title][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ last=”false” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_color=”” border_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=”” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px” first=”true” spacing_right=”2%” min_height=””][fusion_text]The Taverner team has experience working in many different sectors from retail, to white goods, automotive, FMCG, professional services, real estate. In addition the team has the skill to not only understand your business and your industry, but to look at your situation with a different set of eyes and from a different position.

This different perspective coupled with our ability to deliver research solutions that will answer your business questions positions Taverner as a trusted consultant of choice for many leading organisations within Australia.[/fusion_text][fusion_button link=”mailto:michaelt@taverner.com.au?subject=Consumer%20Research%20Enquiry” color=”default” size=”large” stretch=”” type=”” target=”_blank” title=”” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” bevel_color=”” border_width=”1px” icon=”” icon_position=”left” icon_divider=”yes” modal=”” animation_type=”fade” animation_direction=”down” animation_speed=”1″ animation_offset=”” alignment=”” class=”” id=”” border_radius=””]Contact Us Today![/fusion_button][/fusion_builder_column][fusion_builder_column type=”1_4″ layout=”1_4″ last=”false” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_color=”” border_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=”” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px” first=”false” spacing_right=”2%” spacing_left=”2%” min_height=””][fusion_checklist icon=”fa-star” iconcolor=”dark” circle=”no” circlecolor=”” size=”small” class=”” id=””][fusion_li_item icon=””]Automotive[/fusion_li_item][fusion_li_item icon=””]Construction (new homes)[/fusion_li_item][fusion_li_item icon=””]Entertainment and events[/fusion_li_item][fusion_li_item icon=””]Fast food[/fusion_li_item][fusion_li_item icon=””]Finance and insurance services[/fusion_li_item][fusion_li_item icon=””]FMCG[/fusion_li_item][fusion_li_item icon=””]Information technology[/fusion_li_item][/fusion_checklist][/fusion_builder_column][fusion_builder_column type=”1_4″ layout=”1_4″ last=”true” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_color=”” border_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=”” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px” first=”false” spacing_left=”2%” min_height=””][fusion_checklist icon=”fa-star” iconcolor=”dark” circle=”no” circlecolor=”” size=”small” class=”” id=””][fusion_li_item icon=””]Pharmaceutical[/fusion_li_item][fusion_li_item icon=””]Real estate[/fusion_li_item][fusion_li_item icon=””]Retail[/fusion_li_item][fusion_li_item icon=””]Telecommunications[/fusion_li_item][fusion_li_item icon=””]Travel and tourism[/fusion_li_item][fusion_li_item icon=””]White and brown goods[/fusion_li_item][/fusion_checklist][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ last=”true” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_color=”” border_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=”” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px” first=”true” min_height=””][fusion_title size=”2″ content_align=”left” style_type=”default” sep_color=”” margin_top=”” margin_bottom=”” class=”” id=””]Some of the Work We Do[/fusion_title][fusion_flip_boxes columns=”4″ flip_effect=”” flip_direction=”” flip_duration=”” equal_heights=”” icon=”” icon_color=”” circle=”yes” circle_color=”” circle_border_color=”” icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_id=”” image_max_width=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_flip_box flip_direction=”” title_front=”ADVERTISING RESEARCH” title_back=”” text_front=”” icon=”fa-comment fas” icon_color=”” circle=”yes” circle_color=”#b7cc44″ circle_border_color=”#b7cc44″ icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_id=”” image_max_width=”35″ background_color_front=”” background_image_front=”” background_image_id_front=”” title_front_color=”” text_front_color=”” background_color_back=”#b7cc44″ background_image_back=”” background_image_id_back=”” title_back_color=”” text_back_color=”” border_size=”1px” border_color=”” border_radius=”4px” animation_type=”” animation_direction=”down” animation_speed=”1″ animation_offset=””]

Copy testing (pre-testing) of advertising to ensure maximum effectiveness of campaigns and predict advertising performance. Ad research can also be be used to engage target audiences and involve them in the creation of messages suitable to them and their peers.

[/fusion_flip_box][fusion_flip_box flip_direction=”” title_front=”ADVERTISING TRACKING” title_back=”” text_front=”” icon=”fa-chart-line fas” icon_color=”” circle=”yes” circle_color=”#6acad5″ circle_border_color=”#6acad5″ icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_id=”” image_max_width=”35″ background_color_front=”” background_image_front=”” background_image_id_front=”” title_front_color=”” text_front_color=”” background_color_back=”#6acad5″ background_image_back=”” background_image_id_back=”” title_back_color=”” text_back_color=”” border_size=”1px” border_color=”” border_radius=”4px” animation_type=”” animation_direction=”down” animation_speed=”1″ animation_offset=””]

Periodic or continuous tracking of advertising recall and associated changes in product usage.  Ad tracking allows  a researcher  to clearly identify what impact advertising has had on the intended audience and identify if the correct media channels have been used and whether the advertising has been effective.

[/fusion_flip_box][fusion_flip_box flip_direction=”” title_front=”BRAND EQUITY” title_back=”” text_front=”” icon=”fa-cubes fas” icon_color=”” circle=”yes” circle_color=”#3fba8e” circle_border_color=”#3fba8e” icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_id=”” image_max_width=”35″ background_color_front=”” background_image_front=”” background_image_id_front=”” title_front_color=”” text_front_color=”” background_color_back=”#3fba8e” background_image_back=”” background_image_id_back=”” title_back_color=”” text_back_color=”” border_size=”1px” border_color=”” border_radius=”4px” animation_type=”” animation_direction=”down” animation_speed=”1″ animation_offset=””]

Without brand equity there is no brand. Your brand has a set of values or perceptions that creates demand among your customers. By tracking the strength of your brand compared to competitors you can ensure that they are not encroaching on the values that your brand owns and the marketing territories that your brand is operating in.

[/fusion_flip_box][fusion_flip_box flip_direction=”” title_front=”CONCEPT TESTING” title_back=”” text_front=”” icon=”fa-exclamation-circle fas” icon_color=”” circle=”yes” circle_color=”#218cad” circle_border_color=”#218cad” icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_id=”” image_max_width=”35″ background_color_front=”” background_image_front=”” background_image_id_front=”” title_front_color=”” text_front_color=”” background_color_back=”#218cad” background_image_back=”” background_image_id_back=”” title_back_color=”” text_back_color=”” border_size=”1px” border_color=”” border_radius=”4px” animation_type=”” animation_direction=”down” animation_speed=”1″ animation_offset=””]

Evaluation of consumer and customer responses to new product ideas, distribution methods or advertising before implementation allows your target market to be engaged in further refining your product or service to meet their needs.

[/fusion_flip_box][fusion_flip_box flip_direction=”” title_front=”CUSTOMER EXPERIENCE” title_back=”” text_front=”” icon=”fa-comments far” icon_color=”” circle=”yes” circle_color=”#196255″ circle_border_color=”#196255″ icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_id=”” image_max_width=”35″ background_color_front=”” background_image_front=”” background_image_id_front=”” title_front_color=”” text_front_color=”” background_color_back=”#196255″ background_image_back=”” background_image_id_back=”” title_back_color=”” text_back_color=”” border_size=”1px” border_color=”” border_radius=”4px” animation_type=”” animation_direction=”down” animation_speed=”1″ animation_offset=””]

What do your customers think about how you have served them? What is their experience when choosing, acquiring, using and disposing of your products or services?  It is not enough to have a top quality product and deliver it rapidly, customers have attitudes and opinions that are very complex and will influence future sales.

[/fusion_flip_box][fusion_flip_box flip_direction=”” title_front=”DECISION MAKING PROCESS” title_back=”” text_front=”” icon=”fa-question-circle fas” icon_color=”” circle=”yes” circle_color=”#da97b1″ circle_border_color=”#da97b1″ icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_id=”” image_max_width=”35″ background_color_front=”” background_image_front=”” background_image_id_front=”” title_front_color=”” text_front_color=”” background_color_back=”#da97b1″ background_image_back=”” background_image_id_back=”” title_back_color=”” text_back_color=”” border_size=”1px” border_color=”” border_radius=”4px” animation_type=”” animation_direction=”down” animation_speed=”1″ animation_offset=””]

Specialist research methods are used to identify the decision making processes of different customer groups. Special attention is provided to ensure conscious and subconscious influences are identified and levels of influence measured.

[/fusion_flip_box][fusion_flip_box flip_direction=”” title_front=”EMPLOYEE ENGAGEMENT” title_back=”” text_front=”” icon=”fa-user fas” icon_color=”” circle=”yes” circle_color=”#236bab” circle_border_color=”#236bab” icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_id=”” image_max_width=”35″ background_color_front=”” background_image_front=”” background_image_id_front=”” title_front_color=”” text_front_color=”” background_color_back=”#236bab” background_image_back=”” background_image_id_back=”” title_back_color=”” text_back_color=”” border_size=”1px” border_color=”” border_radius=”4px” animation_type=”” animation_direction=”down” animation_speed=”1″ animation_offset=””]

Retaining experienced and top quality employees is one of the toughest tasks in today’s world.  By monitoring employee experience and engagement at regular intervals, problem areas and potential solutions can be identified to ensure that employee experience is positive, and engagement is at a high level throughout the entire organisation.

[/fusion_flip_box][fusion_flip_box flip_direction=”” title_front=”EXPERIMENTAL DESIGN” title_back=”” text_front=”” icon=”fa-th fas” icon_color=”” circle=”yes” circle_color=”#f37776″ circle_border_color=”#f37776″ icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_id=”” image_max_width=”35″ background_color_front=”” background_image_front=”” background_image_id_front=”” title_front_color=”” text_front_color=”” background_color_back=”#f37776″ background_image_back=”” background_image_id_back=”” title_back_color=”” text_back_color=”” border_size=”1px” border_color=”” border_radius=”4px” animation_type=”” animation_direction=”down” animation_speed=”1″ animation_offset=””]

Complex marketing problems quite often need complex solutions. Blind and double blind testing is used, where appropriate to counter the placebo effect and any observer bias that can occur.

[/fusion_flip_box][fusion_flip_box flip_direction=”” title_front=”IN STORE SHOPPER” title_back=”” text_front=”” icon=”fa-expand-arrows-alt fas” icon_color=”” circle=”yes” circle_color=”#9f477b” circle_border_color=”#9f477b” icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_id=”” image_max_width=”35″ background_color_front=”” background_image_front=”” background_image_id_front=”” title_front_color=”” text_front_color=”” background_color_back=”#9f477b” background_image_back=”” background_image_id_back=”” title_back_color=”” text_back_color=”” border_size=”1px” border_color=”” border_radius=”4px” animation_type=”” animation_direction=”down” animation_speed=”1″ animation_offset=””]

Following or observing shoppers in store or even in mocked up stores provides valuable ‘in the moment’ information about their behaviour and why they do what they do in the short moments as they are evaluating your product and those of your competitors.

[/fusion_flip_box][fusion_flip_box flip_direction=”” title_front=”METRICS & BENCHMARKING” title_back=”” text_front=”” icon=”fa-cogs fas” icon_color=”” circle=”yes” circle_color=”#fcb861″ circle_border_color=”#fcb861″ icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_id=”” image_max_width=”35″ background_color_front=”” background_image_front=”” background_image_id_front=”” title_front_color=”” text_front_color=”” background_color_back=”#fcb861″ background_image_back=”” background_image_id_back=”” title_back_color=”” text_back_color=”” border_size=”1px” border_color=”” border_radius=”4px” animation_type=”” animation_direction=”down” animation_speed=”1″ animation_offset=””]

How do you know what ‘best in class’ is? Research can provide the answer as well as track the performance of your brand and other market players against these key market metrics.

[/fusion_flip_box][fusion_flip_box flip_direction=”” title_front=”POSITIONING RESEARCH” title_back=”” text_front=”” icon=”fa-columns fas” icon_color=”” circle=”yes” circle_color=”#7eb698″ circle_border_color=”#7eb698″ icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_id=”” image_max_width=”35″ background_color_front=”” background_image_front=”” background_image_id_front=”” title_front_color=”” text_front_color=”” background_color_back=”#7eb698″ background_image_back=”” background_image_id_back=”” title_back_color=”” text_back_color=”” border_size=”1px” border_color=”” border_radius=”4px” animation_type=”” animation_direction=”down” animation_speed=”1″ animation_offset=””]

How does the market see your brand compared to the competition? Do you have ownership of the brand attributes you expect? Has your repositioning strategy been effective at reaching your target segments?

[/fusion_flip_box][fusion_flip_box flip_direction=”” title_front=”PRICE TESTING” title_back=”” text_front=”” icon=”fa-dollar-sign fas” icon_color=”” circle=”yes” circle_color=”#73668d” circle_border_color=”#73668d” icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_id=”” image_max_width=”35″ background_color_front=”” background_image_front=”” background_image_id_front=”” title_front_color=”” text_front_color=”” background_color_back=”#73668d” background_image_back=”” background_image_id_back=”” title_back_color=”” text_back_color=”” border_size=”1px” border_color=”” border_radius=”4px” animation_type=”” animation_direction=”down” animation_speed=”1″ animation_offset=””]

How much elasticity exists in your current level of pricing? How will your customers react to changes in price and what will be the likely effect on purchase volume and frequency? What impact will the introduction of a low price competitor have on the market? All these questions and more can, and have, been answered by Taverner.

[/fusion_flip_box][fusion_flip_box flip_direction=”” title_front=”PRODUCT DEVELOPMENT” title_back=”” text_front=”” icon=”fa-lightbulb far” icon_color=”” circle=”yes” circle_color=”#f68c57″ circle_border_color=”#f68c57″ icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_id=”” image_max_width=”35″ background_color_front=”” background_image_front=”” background_image_id_front=”” title_front_color=”” text_front_color=”” background_color_back=”#f68c57″ background_image_back=”” background_image_id_back=”” title_back_color=”” text_back_color=”” border_size=”1px” border_color=”” border_radius=”4px” animation_type=”” animation_direction=”down” animation_speed=”1″ animation_offset=””]

Use research to develop new ideas for products, invigorate a stale product, develop new packaging or identify new distribution methods. Get your customers and other stakeholders involved in idea generation, idea screening and testing of product ideas and concepts.

[/fusion_flip_box][fusion_flip_box flip_direction=”” title_front=”SEGMENTATION” title_back=”” text_front=”” icon=”fa-adjust fas” icon_color=”” circle=”yes” circle_color=”#81a6ad” circle_border_color=”#81a6ad” icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_id=”” image_max_width=”35″ background_color_front=”” background_image_front=”” background_image_id_front=”” title_front_color=”” text_front_color=”” background_color_back=”#81a6ad” background_image_back=”” background_image_id_back=”” title_back_color=”” text_back_color=”” border_size=”1px” border_color=”” border_radius=”4px” animation_type=”” animation_direction=”down” animation_speed=”1″ animation_offset=””]

Sharpen your marketing edge by fully understanding the demographic and psychographic differences among your customers.  Segmentation allows high value segments to be identified and may identify segments of the market that your competitors have yet to recognise.

[/fusion_flip_box][fusion_flip_box flip_direction=”” title_front=”USAGE & AWARENESS” title_back=”” text_front=”” icon=”fa-thumbs-up fas” icon_color=”” circle=”yes” circle_color=”#aacc86″ circle_border_color=”#aacc86″ icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_id=”” image_max_width=”35″ background_color_front=”” background_image_front=”” background_image_id_front=”” title_front_color=”” text_front_color=”” background_color_back=”#aacc86″ background_image_back=”” background_image_id_back=”” title_back_color=”” text_back_color=”” border_size=”1px” border_color=”” border_radius=”4px” animation_type=”” animation_direction=”down” animation_speed=”1″ animation_offset=””]

While often considered the ‘standard’ in market research U&A studies still provide valuable insight into the impact of all marketing and sales efforts in a particular channel. While you know how you’re performing often the performance of your competitors can be little bit hazy and a U&A study can bring the needed clarity.

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