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In order to maintain a consistently high
standard in an environment questionnaire design, speed
and flexibility, we have developed an operational practice we
call ‘The Taverner Way to Quality Research’ –
also known as ‘The Taverner Way’. Both a system
and a philosophy integrated with our Quality Assurance procedures,
it helps us to produce actionable results regardless of the
chosen methodology.
The Taverner Way covers three vital elements: Insight, Strategy and Accountability:
We define ‘insight’ as the power and ability to
analyse, interpret and apply findings in an intelligent way,
releasing real and actionable benefits to clients.
- We take steps to understand the practical
implications of research for your business, enabling us
to deliver relevant and actionable insight.
- Analysis and interpretation is carried
out by highly qualified, experienced researchers and analysts
with knowledge of the project and client objectives.
- Our team of research professionals are
kept up to date with project progress and participate in
scheduled internal Project Briefings.
- All reports and
presentations are reviewed by experienced researchers prior
to submission, thus providing additional opportunity for
new insight to be applied to the findings
All projects undergo a rigorous strategic phase which has
operated with great success for more than 15 years.
- A Project Director is appointed at the
initial proposal stage and is immediately your point of
contact for the entire project.
- The Project Director unlocks the Taverner
‘knowledge bank’ at internal Project
Briefings attended by the senior research staff.
- The close-knit team environment ensures
on-going collaboration between departments and experienced
researchers.
- The project teams meet daily to discuss
progress and performance targets.
- Strategy meetings are held with the client
to share information prior to developing detailed research
material and instruments.
- All research tools are tested and piloted
before being going to field, and client approval/review
is requested prior to proceeding.
- Upon commissioning, a Welcome Letter
is prepared for the client, outlining ‘what to expect’
through the entire course of the project.
Accountability is more than a phase, it is an imperative and
ensures projects are of the highest quality and delivered
on time and budget.
- The assigned Project Director is personally accountable
for all aspects of the project and for maintaining the ongoing
client relationship.
- The Project Director has the experience, autonomy and
authority to address virtually any client request.
- Regular progress updates are provided to the client throughout
the project.
- Deadlines, costs and quality are recognised as critical
elements in all projects.
- Department Managers are directly accountable to Project
Directors and are accountable for the quality of the ultimate
project output.
- Experienced staff are deployed to oversee the project
at all levels.
- All projects follow defined Quality Assurance procedures.
- All projects may be subject to internal Quality Assurance
audits.
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